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Privacy Policy for Forever Fireflies

Effective Date: April 20, 2025

1.Introduction

Welcome to Forever Fireflies (“we,” “us,” “our,” or “Forever Fireflies”). We are committed to protecting the privacy of our visitors and users (“you,” “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website http://www.foreverfireflies.com, including any related services such as our newsletter (collectively, the “Site”). Please read this privacy policy carefully. By using the Site, you agree to the terms of this privacy policy. If you do not agree with the terms, please do not access the site. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Effective Date” of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

We collect several types of information to provide and improve our services, including:

• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Site and hold certain information. You can choose to disable cookies through your browser settings, but doing so may affect your ability to use some features on our Site.

• Personal Information: This includes data you provide to us directly, such as when you sign up for newsletters, make a purchase, or contact us. This may include your name, email address, phone number, or payment information.

• Usage Data: We collect information on how you access and use the Site, such as your IP address, browser type, the pages you visit, and the time and date of your visits. This data helps us improve the functionality of the Site and enhance user experience.

• Comments/Posts: While we allow anonymous posting (meaning your name may not be displayed publicly with your comment), we automatically collect certain data associated with your interaction, such as your IP address and browser user agent string, to help with spam detection and maintain site security.

• Contact Forms/Emails: If you contact us directly, we may collect your name, email address, and any other information you provide in your message. Derivative Data (Collected Automatically): Information our servers automatically collect when you access the Site, such as: Your IP address Your browser type and version Your operating system Your referring URLs (the website you came from) The pages you view on our Site The dates and times of your visit Device information Cookie data (see Section 4).

3. How We Use Your Information

We use the information we collect in the following ways:

• To provide, maintain, and improve our services.
• To communicate with you, including responding to your inquiries and sending updates or marketing materials (if you have opted in).
• To analyze usage patterns and improve user experience.
• To ensure the security of the Site and protect against unauthorized access.
• To comply with legal obligations.

4. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.

What are Cookies? Cookies are small text files stored on your computer or mobile device by your browser. They help websites remember information about your visit. Essential Cookies: Necessary for the basic functionality of the Site. Performance/Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics). This data is often aggregated and anonymized.

Advertising Cookies: Used by us and third-party advertising partners to display advertisements that may be relevant to your interests based on your Browse activities (see Section 5). Your Choices: Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site. For more information on how to control cookies, check your browser or device’s settings. You may also opt-out of interest-based advertising through industry opt-out programs like the NAI (Network Advertising Initiative) or DAA (Digital Advertising Alliance).

5. Third-Party Advertising

We use third-party advertising companies to serve ads when you visit the Site. These companies may use information (not including your name, address, email address, or telephone number directly, but including data collected via cookies and tracking technologies like your IP address and Browse behavior) about your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These third parties use cookies and similar tracking technologies to collect this information. Their use of your information is governed by their own privacy policies. We encourage you to review the privacy policies of our advertising partners.

6. Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share information with trusted service providers to perform functions on our behalf, such as payment processing, hosting, and marketing services. These third parties are required to maintain the confidentiality of your information and use it solely for the purposes for which it was provided.

We may also share information if required by law, to comply with a legal obligation, or to protect the rights, property, or safety of Forever Fireflies, our users, or others.

As described in Section 5, information collected via cookies may be shared with advertising partners to facilitate interest-based advertising. Under laws like the CCPA/CPRA, this may be considered “sharing.”

7. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). For example, we retain email addresses for newsletter subscriptions until you unsubscribe. Data collected automatically (like server logs) is typically retained for shorter periods unless needed for security investigations or legal compliance.

9. Children’s Privacy

Our Site is not intended for or directed at children under the age of 18. We do not knowingly collect personal identifiable information from children under 18. If we become aware that we have inadvertently collected personal information from a child under the age of 18 without verification of parental consent, we will take steps to delete that information as quickly as possible. If you are a parent or guardian and believe that your child under 18 has provided us with personal information, please contact us immediately at contact@foreverfireflies.com.

10. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. For Residents of the European Economic Area (EEA), UK, and Switzerland (GDPR): Right to Access: You have the right to request copies of your personal data. Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete. Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions. Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions. Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions (especially for direct marketing). Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. Right to Withdraw Consent: Where we rely on consent (e.g., for the newsletter), you have the right to withdraw it at any time. Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority. For Residents of California (CCPA/CPRA): Right to Know/Access: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of the information, the purposes for collecting it, and the categories of third parties we have shared it with. Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions. Right to Correct: You have the right to request the correction of inaccurate personal information. Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the “sale” or “sharing” of your personal information. As used here, “sharing” may include disclosing personal information for cross-context behavioral advertising (interest-based advertising). You can exercise this right by managing your cookie preferences, or by contacting us. Right to Limit Use of Sensitive Personal Information: While we don’t typically collect sensitive personal information, you have this right if applicable. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. Exercising Your Rights: To exercise any of these rights, please contact us at contact@foreverfireflies.com.

11. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. We will take appropriate safeguards to ensure that your personal data is treated securely and in accordance with this Privacy Policy .

12. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: contact@forereverfireflies.com.